The Mortgage Coach > Products and Services > The Mortgage Coach Professional Edition

Why It Works
Maybe you think you just sell loans. Perhaps your outlook is that the loan business is a game of rates, fees, and different loan programs.

But the fact is you can be more than a number-crunching "loan salesperson." You are a life-changer. As a mortgage professional, you have the power to:

Make your customers' retirement come sooner
Help them achieve personal wealth
Help them increase their savings habits
Help them reduce financial stress
Stop them from wasting hundreds of thousands of dollars on the wrong debt
Stop them from selecting the wrong type of mortgage debt-debt that is not suitable or appropriate to their personal situation

Let's face it. Competition for loan business is greater than ever. There are thousands of folks in your market who are selling loans. You know it. And more importantly, the people you want as your customers know it. Customers can choose from a multitude of loan originators. And quite frankly, they may have good reasons to prefer the next guy over you. In short, refinance opportunities have decreased, big players with big budgets are reaching your customers before you do, and customers are more inclined to rate shop you.

So here's the million-dollar question: what are you doing to separate yourself from the competition?

Meet The Mortgage Coach-the industry's first and leading mortgage planning software.

Elevate your status from "salesperson" to that of a trusted advisor
Reduce rate shopping
Multiply referrals
Be empowered with a system that ensures the right loans for the right people
Generate empirical, hard-selling numbers in clear-cut reports to show your customer how you and your solutions are leagues beyond the competition.
Be passionate about your career, knowing that you are changing the lives of your clients by giving them sound and professional financial counsel.

"If you don't have The Mortgage Coach, then get it. This tool has the name of 'Competition Killer' in our office. The Mortgage Coach allows you to put your offer in black and white. Unless the competition is using The Mortgage Coach, it is hard for them to show the facts and compete like you."

Joshua Reed, Agape Home Mortgage, Manchester, Missouri

Originators who use The Mortgage Coach increase their production by at least two extra loans per month. Don't believe us? Try it for yourself.

Proven Among the Nation's Best Originators

he Mortgage Coach was created by loan originators and for loan originators. Our solution has been developed and fire-tested by such top-producing loan originators as Barry Habib, Tim Braheem, Todd Duncan, Jim McMahan, and Steven Marshall

Video Testimonials »

The Reports Visually Shows How You are Different
How many times have borrowers told you that they want the lowest interest rate and the best possible deal? When you give them your answer, can you put it in writing? Now you can make your advice and recommendations a competitive advantage by sending them The Mortgage Coach's patent-pending reports.

Shifting Your Customers' Focus from Price to Advice
Take the focus off pricing and costs by starting to WOW your customers with meaningful advice that has immediate and lasting value. When you present detailed scenarios, borrowers will stop rate shopping you and will trust that you will get them the right loan. A little trust goes a long way: before long, your customers will refer their friends and family to you, their proven and trusted advisor.

It Dollarizes Your Advice
At a certain point your client is going to say, "Okay, I know what you are saying, but really prove it to me. Show it to me." The Mortgage Coach is the best tool in the industry for loan originators to use to show their financial advice to their clients on paper. That old saying's right: seeing is believing.

Instant Confidence: Just Add The Mortgage Coach
Just knowing that the reports you present to to customers are professional, informative, and unparalleled anywhere in the mortgage industry will give you the confidence to overcome borrower anxiety and distrust.