"From the moment I began using The Mortgage Coach, I began to realize the power that the "trusted advisor" role holds. I began to speak to my referral clients differently. I began receiving referrals from my happy customers who felt I gave them much more than a great rate. I now provide my clients with empirical data in the form of carefully thought-out accumulation schedules and product evaluation tables. I was able to offer side-by-side comparisons of three to four loan scenarios in minutes. With The Mortgage Coach I enhanced my ability to provide timely, comprehensive data that my clients realized was quantitatively and qualitatively beyond anything that my competition could offer. They could see in minutes which loan best met their needs and could make an informed decision based on reality, not funny numbers or simple "good faith" estimates.