The Mortgage Coach > Products and Services

What is Equity Optimizer?

The Equity Optimizer is an online tool that allows Mortgage Coach Members to quickly diagnose a prospect's current financial situation and identify potential issues and opportunities through a best practice, six-step automated process. These previously hidden opportunities are made obvious through visual charts and animated tools that leave a lasting impression with your client and enable you to easily move to the next stage of the sales process, analyzing and presenting a customized mortgage plan. Watch a quick tour.

How does it work?

You simply enter 16 key data points regarding the client’s personal, mortgage and financial situations. The Equity Optimizer immediately produces a selection of pictures that quickly bring clarity and insights to your clients.

What are the benefits to using this tool?

The quality of your presentation will immediately distinguish you from the average loan officer. Because of the quality of this interactive online presentation, prospects will instantly realize that you are not just a salesperson, but rather a trusted advisor who can create a lasting positive impact on their financial future.

Equity Optimizer enables a fast, consistent and easy to use process that successful originators have used to convert over 80% of their prospects to lifelong clients. It reduces the time and effort necessary to make the complex simple and makes advanced concepts clear and obvious. Learn how it works.

The Best practice 6-step automated process:

1. Financial Snapshot.
The purpose of the Financial Snapshot is to get a quick diagnosis of your client's financial and real estate positions. It also provides great topics for you to start a more professional discussion with your clients.

2.Financial Scorecard.
The purpose of the Financial Scorecard is to help you quickly understand your client's financial priorities so that you can identify the opportunities to reach that goal.

3. Liquidity Builder.
The purpose of the Liquidity Builder is to determine if there is an opportunity to create additional liquidity and/or reposition current assets to create better opportunities.

4. Asset Maximizer.
Gives them the opportunity to visualize the impact of reallocating their assets versus their current allocation.

5. Portfolio Optimizer.
Helps you to illustrate the future impact of the changes you made in the Asset Maximizer and generate clarity and insights.

6. Analyze and Present your Proposal
In the final step, you use Mortgage Coach and Marketing Machine to present an analysis of the recommended course of action. The entire goal of the Equity Optimizer is to provide a new context for evaluating a mortgage decision.