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Demystifying the Negative ARM
Without
question, loans that have the potential for negative amortization—Option ARMs,
Cash-Flow ARMs, and Neg Am loans—are the most complicated and sophisticated
mortgage programs available in today’s marketplace. So how can you be certain
that you really understand this product,and can you be sure that you are
effectively communicating its benefits and risks to your clients?
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Choosing Between Two Roads
As
the refi market winds down, loan officers must make a decision: How are they
going to generate new business going forward? Choosing Between Two
Roads shows how changing the game and becoming a Mortgage Planner will
help loan officers generate new leads and referrals, reduce rate shopping and
get realtors and other financial planners to bring new business right to their
door.
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Mental Triggers
How do America’s top loan officers
close one hundred, two hundred, three hundred million dollars, or more in one
year? To generate this kind of volume, they use a 2500-year-old persuasion
technique. It’s a mental trigger, and it causes and promotes immediate trust,
credibility, and caring with your customers. What would happen to your business
if you could pull this off? What will happen to your business if you don’t?
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Art of Referrals
Find out how Dave Savage created and
managed a client base of 793 CPAs and financial planners whose referrals
resulted in 252 closed loans, generating $960,500 in commissions in one year.
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Conducting the Interview
Why you
should never say “Trust me” to your prospects, borrowers, and referral sources.
Think about it. Who usually says “Trust me”? Con-artist types, people who don’t
want to earn your trust, and people who have contempt for what trust really is.
Since trust requires focused dedication, listening, and responding with truth
and relevancy, simply saying “trust me” reduces the meaning of trust,
communication, sincerity, and ultimately impact. This free report was written
by one of the nation’s top loan officers, Tim Braheem. Tim gives you his recipe
on how he generates trust with all of his clients.
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Mortgage Coach® Briefing
Right now loan officers face many
challenges. To name a few, increased rate shopping due to increased
competition, reduced commissions per loan because of rate shopping, lack of
customer loyalty, and lack of time to build referral relationships. Awareness
is the first step toward addressing these challenges. The Mortgage Coach
software represents a definitive means of overcoming all of the above
challenges.
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